Introducing Japan Rabbit

White Rabbit Express unveils a new name, logo, and platform in a complete brand overhaul.

YOKOHAMA (JAPAN) JUNE 01, 2022

Inside

• Announcing our rebranding
• New Features of the Japan Rabbit proxy service
• Japan Rabbit Pricing
• More to come

Welcome to Japan Rabbit

We launched White Rabbit Express in 2005 to make buying from Japan simple and easy. Today, we announce the completion of an extensive rebranding effort in response to accelerated company growth and a renewal of its product vision.

The new two-word Japan Rabbit brand name is shorter, punchier, and more descriptive than its predecessor — while retaining the equity built up in the word "Rabbit” over almost two decades. The Japanese aspect of the brand is further reinforced with Japan Rabbit Red and its association with the Japanese flag.

Japan Rabbit is launching with a completely redesigned and re-engineered interface and backend that provide customers with various new ways to manage their orders and packages better. The new platform combines innovative features, playful branding enhancements and the company's traditionally high levels of customer service* into what is a delightful user experience overall.

New Features of the Japan Rabbit proxy service

• The Japan Rabbit shopping cart can retrieve product images, titles, and prices from submitted URLs, reducing the effort to create an order.
• Items from different shops are organized into separate carts, making managing orders easier.
• Customers can now set their Customs value during shipping checkout.
• Customers can specify an allowance for incidentals like domestic shipping, sales tax, and payment fees, reducing delays and back-and-forth communication.
• Cancel an order with a click; contacting customer support is no longer necessary.
• The Japan Rabbit Wallet simplifies order adjustments by reducing the number of payments and refunds. Refunds will now appear as credit in your Japan Rabbit Wallet. And, any funds your Japan Rabbit Wallet will automatically be applied to your next payment. Or, you can still withdrawal the funds back to your payment methods if needed.
• Package Split allows customers to split the contents of a received package to ship separately. And,
• Customers can initiate photo, consolidation, and disposal requests right from the Package view.
• People and businesses using the Blackship.com (http://blackship.com/) package forwarding service can shift Japan Rabbit packages to their Blackship Mailbox for consolidated shipping.
• Japan Rabbit shipping add-ons include Price Tag Removal, Extra Padding, Fragile Tape, and Discreet Packaging.
• Shipping methods include service options provided by Japan Post, DHL, and FedEx.
• Japan Rabbit accepts payment by credit and debit card and PayPal.

We plan to launch many more features in the coming months, and we welcome your input in setting the future direction of Japan Rabbit with our new Product Feedback (http://feedback.japanrabbit.com/) page.

Japan Rabbit Pricing

Japan Rabbit pricing differs from White Rabbit Express in several ways.

• Consolidation Fee. Consolidating multiple packages into a single shipment can save big bucks on shipping fees. We charge $3.00 for consolidating packages from two or more separate orders. Consolidating two or more packages from the same order costs nothing.
• We've adjusted our per item fee from $1.00 to $2.00
• We've eliminated our $4.00 per shop fee to offset these changes; and,
• We've introduced a sliding service fee, designed so that the more you spend per order, the lower your effective service fee as a percentage of your total order.

All service fees are shown on our new pricing page

Commenting on the Japan Rabbit rebranding, founder and CEO Max Hodges said, "Global eCommerce from Japan is accelerating fast. Companies must be on the front foot to handle the rapidly expanding opportunities. Our new brand and our enhanced platform perfectly illustrate our growing ambitions. This is a significant milestone for us."

As part of the rebranding, Japan Rabbit is also launching a Discord community in 2023 Q1. The aim is to create a space for people to connect, swap information, and build relationships around a shared love of Japanese products and cultural interests.

About White Rabbit Japan

White Rabbit Japan is working to elevate eCommerce between Japan-based sellers and overseas buyers. Our flagship products, Japan Rabbit and Blackship, serve a global market of businesses and individuals in 140+ countries. We combine exceptional customer service and innovative technology to make buying from Japan as easy as possible.