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How to buy on Rakuten Japan?

Rakuten is Japan’s largest e-commerce website featuring everything from Japanese cosmetics to minimalist fashion for the whole family. You can find a wide range of products here that are offered by both manufacturers and third-party sellers alike. That being said, if you’re interested in purchasing some of the unique items on this site, you’ll want to use a proxy shipping service like us, Japan Rabbit. To learn how we help you avoid the hassle of foreign checkout processes and customs, keep reading!

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Why buy on Rakuten Japan?

Rakuten’s Japanese website opens up an entirely new world with exclusive Japanese products that you likely won’t find anywhere else. What’s so unique about the product offerings on Rakuten Japan is the fact that they allow third-party sellers to list any kind of goods. This makes Rakuten Japan a great website to find a wide range of products at affordable prices. Rakuten works a lot like Amazon in the fact that their products come from a multitude of small resellers. Some of these resellers are through the actual brands themselves or the manufacturers, whereas others are everyday consumers similar to eBay. Most of these small resellers don’t want to eat the cost of shipping products outside of Japan which is why the international version of Rakuten’s website doesn’t have nearly the amount of products the Japanese version does. Luckily, you can still gain access to everything they have to offer by using our service!

Rakuten Japan international shipping

Rakuten’s international website works with resellers that can ship products outside of Japan. If you take a look at Rakuten’s international website in comparison to their Japanese site, you’ll notice that many of the products and brands are not available. This is because most of the domestic stores and resellers can’t ship outside of Japan. If you want to be able to purchase these exclusive products, you’ll need to use a proxy purchasing service like Japan Rabbit.

How to buy on Rakuten Japan?

Step 1: Go on Rakuten.co.jp

The first step to buying on Rakuten Japan is to visit their homepage at rakuten.co.jp.

Step 2: Search for products

The second step is to search for products using the red search bar at the top of the page. If you’re using the Google Translate plugin, you can type your search queries in English to garner the same results as you would in Japanese. Additionally, you can also search by the categories at the top of the page, which include everything from travel to books.

Step 3: Tell us what to buy

When you find a product you’d like to buy, simply right-click and copy the web address at the top of the page and paste it onto our order form which you can find here. After you’ve pasted the URL into the “Product Link” bar, you can click “Next” to complete the checkout process.

Step 4: Ship your items to your address

All that’s left to do now is await our notification that your shipment has arrived. From here you’ll be able to select whether you’d like your package(s) repackaged or consolidated before arriving at its final destination.

What to buy on Rakuten Japan?

Rakuten is known for its wide range of product offerings. You can find just about everything on this website from pots and pans to the latest Japanese toothbrush. Some of the most popular items to purchase on Rakuten Japan are as follows:

Japanese apparel

If you’re a fashionista looking to grab a rare piece from an exclusive collaboration, Rakuten Japan is the place to look. Rakuten Japan is known for its huge selection, which includes merchandise from third-party sellers, making it a great place to purchase sold-out or one-of-a-kind goods. Search their expensive offerings which frequently include popular brands like Supreme, Comme des Garçons, and BAPE.


If you like collecting figurines, Rakuten Japan is a great place to look for authentic Japanese pieces. You’ll find figurines from just about every universe and franchise here including Gunpla, Avengers, Dragon Ball Z, and more.

K-Pop merch from Japan

Believe it or not, Rakuten Japan is a great place to find Japan-exclusive K-Pop merchandise that you won’t find overseas. If you want to support your favorite girl group or idol, Rakuten is the perfect place to start!

Beauty products

If you want the best skin care products, makeup, or beauty devices, it’s no secret that Japan is one of the first places you look. Japan has always been a leader in the beauty world, and if you’re looking for the helpful ingredients you can’t find overseas, Rakuten is a great place to find these exclusive products.

Fishing material

Rakuten Japan is also an ideal place to purchase Japanese fishing materials. You can find everything on the site from Japanese tackles to topknot hooks for all your fishing needs.


How to browse on Rakuten Japan in English?

Not sure how to browse the Japanese categories on the Rakuten Japan website? Don’t worry, as long as you’re using Google Chrome as your browser, you can easily download to Google Translate extension in a few simple clicks. After it’s installed, you’ll be able to fully translate pages, descriptions, filters, and more.

How to buy from Japan

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